Why Responsive Web Design is Essential for Skyrocketing Sales

Today’s digital landscape has evolved to the point where incorporating Responsive Web Design (RWD) into the business has become not just important but a necessity. A website must have a robust online presence in the market that can promise sustainability and therefore your website has to fulfil the needs of the customer. For that, focusing on their behaviour shifts is inevitable.

This blog post will examine responsive web design, its benefits, and more. Ultimately, we will discuss why responsible web design is crucial for today’s companies.

What is Responsive Web Design?

First, here is a quick rundown on Responsive Web Design and its significance. To be precise, responsive web design is a way to design a website in the best way possible to make it automatically fit the screen sizes regardless on which it is viewed. The best part? It prevents your content from getting cut on either side, so you won't have to scroll sideways anymore. Initially, users used to find it frustrating, but with the emergence of Responsive Web Design, we have come a long way and those days are far behind.

Why Responsive Web Design is Important?

Responsive web design is primarily used to avoid the wastage of time on resizing or readjusting the screen while navigating through the sites. It also cancels out the need for the development of mobile websites for smartphones and tablets. Today, everything is fast, including the growth of our websites, because people nowadays spend hours and hours on properly designed sites that use responsive web design. With it, you are only required to design just one website that fits all needs instead of designing multiple ones for different screen sizes.

This idea suggests that it’s wise to continue with a website that perfectly fits all the current requirements. Given we are living in a multi-screen society, it’s important to develop a site that’s viewable across the devices.

The number of mobile users has increased tremendously over the past few years, and reports suggest that this number will only continue to rise. That explains why Responsive Web Design is important in the current scenario.

Benefits of Responsive Web Design

As consumer behaviour continues to shift to mobile browsing, responsive web design has become inescapable or even compulsory in driving sales. Here are some of the major benefits of Responsive Web Design:

• Improved User Experience

User experience is crucial because it’s the foundation of the company’s success. A positive user experience not only indicates the conversion rate but also plays a major role in fostering customer loyalty. If you want the existing users to come back in the future, you have to make your website look appealing while making it easy to navigate and browse. Imagine it takes forever to load your website. What kind of an impression could that possibly leave? Similarly, a positive impression is created when they notice that your website is mobile-friendly and loads pictures in high resolution, ultimately making it appear professional.

Individuals are only interested in engaging in business with you if you present and handle the business professionally. It’s also crucial to ensure a top-notch customer experience. So, once you get a presentable website, you are indirectly convincing the users to get back to you in future. This also includes eliminating the need for unnecessary zooms and scrolls. All these will leave a much better impression on the visitors.

• Enhanced Search Engine Optimization

Search Engine Optimization, or SEO, is a Google strategy used to boost website performance and ranking. A responsive web design ensures your site adheres to SEO best practices. The closer you are to the top, the higher your chances of being discovered by the visitors. As per the new algorithm, Google ranks those websites that are also mobile-friendly, and Responsive Design helps you with it. In other words, Responsive Design helps you rank on the platform. As usual, higher rankings can typically attract more traffic, ultimately driving more customers to the website, and thereby driving more sales. When combined with a few other SEO factors, Responsive Design can give a huge boost to the site.

• Cost Effectiveness

Maintaining separate websites for mobile and desktop users is not only time-consuming but also expensive. You can cut down the expense by nearly half by eliminating the need for two sites. In other words, with Responsive Design, operational costs are reduced and management of the sites is made easy.

• Boosted Conversion Rates

It's only normal to increase your business's conversion rates with Responsive Design as it features a user-friendly interface. Without friction in the buying process, it’s likely for the customers to check out the items in their carts rather than abandon them. This can technically lead to an increased likelihood of sales.

• Broader Reach

By responsive design, we mean to capture the target audience- the smartphone users. Today, with the rise of mobile commerce, major conversions are carried out via smartphones and tablets. So, it’s quite understandable how a mobile-friendly site can effectively enhance the website's reach. This behaviour can cater to a wide range of users, ultimately benefiting the company.

• Competitive Advantage

Responsive Web Design is a new concept and if you don't lag, you can be a pioneer in the business community by adapting it as quickly as possible. While others struggle to sustain in the market, it will be a walk in the park for you to stay on top by doing the least work. This way, a responsive website can set your business apart. Additionally, this design approach can also ensure a seamless user experience, making your site appear to stand out. With this, you position your company at the pinnacle, garnering the attention of consumers who appreciate high-quality online interactions.

• Flexibility

Here, flexibility refers to the ease of making the necessary changes to the website. Responsive web development shows its true essence at these times when a change becomes mandatory. Instead of sitting before the screen for hours altering the errors on both desktop and mobile sites, Responsive Web Design ensures you don't have to make changes twice. This flexibility is a great advantage, especially when you want to make a quick update.

• Ease of Management

Not all businesses can hire a designer to take care of their websites, check whether or not the mobile or desktop site link directs the customers to the authentic page, or even decide if one should link the sites on their social media platforms. All these require time, which otherwise you should have used for other requirements- managing the other elements of the marketing per se. Most businesses don't even have enough time to cover all these activities. Here comes the role of Responsive Design Development which allows every business to make changes quickly while allowing them to also focus on other important aspects of their business.

Conclusion

Responsive web design is not just any design trend that people follow for a while and forget about, rather it’s a critical strategy to grow your business. Although it’s a global concept, Web Design in India is quite popular, especially in the wake of increased smartphone users in the country. For Indian businesses, it’s important to adopt the RWD approach to improve SEO, boost user experience, and ultimately increase conversion rates.

If you are ready to invest in web design in India, check out our page because we, IPIX Technologies, specialise in offering a completely customised quote to suit your business. You are free to chat with our design experts for more info! Contact us for more details.